Monday, December 15, 2008

Oh Bah Ma. The Mark. The Legend.

This video is pretty pedestrian if you understand the design process at all, but worth checking out to get a sense of how Obama's 2008 logotype was developed.  Sol Sender from VSA has some good insights, but the real treat is to see the elements which were rejected by the Obama team.

You can find part two of the video here:
http://www.youtube.com/watch?v=5ZmSzLH-Oi4

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